Spark
The Insight to Growing Brands
Business & Finance, Management & Leadership, Planning & Forecasting, Business Reference, Business Communication
| Author: | Paddy Rangappa | ISBN: | 9788193355237 |
| Publisher: | S&S India | Publication: | May 17, 2017 |
| Imprint: | S&S India | Language: | English |
| Author: | Paddy Rangappa |
| ISBN: | 9788193355237 |
| Publisher: | S&S India |
| Publication: | May 17, 2017 |
| Imprint: | S&S India |
| Language: | English |
From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace.
Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including:
— How to cultivate insight to address a specific business challenge
— How to construct a full business plan around that challenge
— How to leverage a plan for revenue growth
Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.
From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace.
Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including:
— How to cultivate insight to address a specific business challenge
— How to construct a full business plan around that challenge
— How to leverage a plan for revenue growth
Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.
