Social Media Strategy
A Step-by-Step Guide to Building your Social Business
Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
| Author: | ISBN: | 9783728135780 | |
| Publisher: | vdf Hochschulverlag | Publication: | August 1, 2013 |
| Imprint: | vdf Hochschulverlag | Language: | English |
| Author: | |
| ISBN: | 9783728135780 |
| Publisher: | vdf Hochschulverlag |
| Publication: | August 1, 2013 |
| Imprint: | vdf Hochschulverlag |
| Language: | English |
The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.
The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.
