Social Media Intelligence

Nonfiction, Computers, General Computing, Social & Cultural Studies, Social Science
Cover of the book Social Media Intelligence by Wendy W. Moe, David A. Schweidel, Cambridge University Press
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Author: Wendy W. Moe, David A. Schweidel ISBN: 9781107702820
Publisher: Cambridge University Press Publication: February 24, 2014
Imprint: Cambridge University Press Language: English
Author: Wendy W. Moe, David A. Schweidel
ISBN: 9781107702820
Publisher: Cambridge University Press
Publication: February 24, 2014
Imprint: Cambridge University Press
Language: English

In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.

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