Social Media
How to Engage, Share, and Connect
Nonfiction, Reference & Language, Language Arts, Communication, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
| Author: | Regina Luttrell | ISBN: | 9781538110805 |
| Publisher: | Rowman & Littlefield Publishers | Publication: | August 2, 2018 |
| Imprint: | Rowman & Littlefield Publishers | Language: | English |
| Author: | Regina Luttrell |
| ISBN: | 9781538110805 |
| Publisher: | Rowman & Littlefield Publishers |
| Publication: | August 2, 2018 |
| Imprint: | Rowman & Littlefield Publishers |
| Language: | English |
Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:
– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:
– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
