Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service Businesses
Business & Finance, Industries & Professions, Industries
| Author: | Deborah C. Sawyer | ISBN: | 9781937290757 |
| Publisher: | Information Today, Inc. | Publication: | April 1, 2002 |
| Imprint: | Information Today, Inc. | Language: | English |
| Author: | Deborah C. Sawyer |
| ISBN: | 9781937290757 |
| Publisher: | Information Today, Inc. |
| Publication: | April 1, 2002 |
| Imprint: | Information Today, Inc. |
| Language: | English |
Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.
Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.
