Simple

Conquering the Crisis of Complexity

Business & Finance, Management & Leadership, Decision Making & Problem Solving, Leadership, Business Reference
Cover of the book Simple by Alan Siegel, Irene Etzkorn, Grand Central Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alan Siegel, Irene Etzkorn ISBN: 9781455509683
Publisher: Grand Central Publishing Publication: April 2, 2013
Imprint: Twelve Language: English
Author: Alan Siegel, Irene Etzkorn
ISBN: 9781455509683
Publisher: Grand Central Publishing
Publication: April 2, 2013
Imprint: Twelve
Language: English

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.

In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.

Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.

In these illuminating pages you will discover, among other things:

  • Why the Flip camera became roadkill in the wake of the iPhone
  • What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue
  • How OXO designed a measuring cup that sold a million units in its first 18 months on the market
  • Where Target got the idea for their "ClearRX" prescription system
  • How New York City simplified its unwieldy bureaucracy with three simple numbers

By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.

The next big idea in business is SIMPLE.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.

In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.

Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.

In these illuminating pages you will discover, among other things:

By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.

The next big idea in business is SIMPLE.

More books from Grand Central Publishing

Cover of the book Fixing Hell by Alan Siegel, Irene Etzkorn
Cover of the book How to Teach Filthy Rich Girls by Alan Siegel, Irene Etzkorn
Cover of the book Once Upon a Christmas Eve by Alan Siegel, Irene Etzkorn
Cover of the book Goonies by Alan Siegel, Irene Etzkorn
Cover of the book Day of the Dragon by Alan Siegel, Irene Etzkorn
Cover of the book Tempting the Billionaire by Alan Siegel, Irene Etzkorn
Cover of the book Earl Mindell's New Vitamin Bible by Alan Siegel, Irene Etzkorn
Cover of the book After the Zap by Alan Siegel, Irene Etzkorn
Cover of the book Read Me by Alan Siegel, Irene Etzkorn
Cover of the book A SEAL's Strength by Alan Siegel, Irene Etzkorn
Cover of the book It's Our Ship by Alan Siegel, Irene Etzkorn
Cover of the book Duke of Pleasure by Alan Siegel, Irene Etzkorn
Cover of the book Decked by Alan Siegel, Irene Etzkorn
Cover of the book Pursuit by Alan Siegel, Irene Etzkorn
Cover of the book Manhandled by Alan Siegel, Irene Etzkorn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy