Shaping China’s Global Imagination
Branding Nations at the World Expo
Nonfiction, Social & Cultural Studies, Social Science, Sociology, Marriage & Family
| Author: | J. Wang | ISBN: | 9781137361721 |
| Publisher: | Palgrave Macmillan US | Publication: | December 18, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | J. Wang |
| ISBN: | 9781137361721 |
| Publisher: | Palgrave Macmillan US |
| Publication: | December 18, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
