Shaping China’s Global Imagination

Branding Nations at the World Expo

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Marriage & Family
Cover of the book Shaping China’s Global Imagination by J. Wang, Palgrave Macmillan US
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Author: J. Wang ISBN: 9781137361721
Publisher: Palgrave Macmillan US Publication: December 18, 2013
Imprint: Palgrave Macmillan Language: English
Author: J. Wang
ISBN: 9781137361721
Publisher: Palgrave Macmillan US
Publication: December 18, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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