Semiotics and Verbal Texts

How the News Media Construct a Crisis

Nonfiction, Reference & Language, Language Arts, Communication, Linguistics, Social & Cultural Studies, Social Science
Cover of the book Semiotics and Verbal Texts by Jane Gravells, Palgrave Macmillan UK
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Author: Jane Gravells ISBN: 9781137587503
Publisher: Palgrave Macmillan UK Publication: December 27, 2016
Imprint: Palgrave Macmillan Language: English
Author: Jane Gravells
ISBN: 9781137587503
Publisher: Palgrave Macmillan UK
Publication: December 27, 2016
Imprint: Palgrave Macmillan
Language: English

This book offers an innovative approach to analysing written texts, grounded in principles of semiotics. Envisaging whole news media representations as ‘signs’, and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are constructed through language. Gravells identifies patterns of language which show a progression from one kind of ‘current news’ representation to a different kind of coverage.  This coverage positions the crisis as having symbolic and conventional meaning within varied social contexts, including the arts, business and the environment. Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws ‘language maps’ of different phases of the crisis representation, showing how an early ‘iconic’ phase of representation moves through an ‘indexical’ to a ‘symbolic’ phase, and projects a return to a ‘naturalised icon’.  This book will be of interest to researchers and students of semiotics, those exploring research methods and linguists with an interest in business and media communications.

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This book offers an innovative approach to analysing written texts, grounded in principles of semiotics. Envisaging whole news media representations as ‘signs’, and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are constructed through language. Gravells identifies patterns of language which show a progression from one kind of ‘current news’ representation to a different kind of coverage.  This coverage positions the crisis as having symbolic and conventional meaning within varied social contexts, including the arts, business and the environment. Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws ‘language maps’ of different phases of the crisis representation, showing how an early ‘iconic’ phase of representation moves through an ‘indexical’ to a ‘symbolic’ phase, and projects a return to a ‘naturalised icon’.  This book will be of interest to researchers and students of semiotics, those exploring research methods and linguists with an interest in business and media communications.

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