Selling Your Value Proposition
How to Transform Your Business into a Selling Organization
Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
| Author: | Cindy Barnes, Helen Blake, Tamara Howard | ISBN: | 9780749479923 |
| Publisher: | Kogan Page | Publication: | May 3, 2017 |
| Imprint: | Kogan Page | Language: | English |
| Author: | Cindy Barnes, Helen Blake, Tamara Howard |
| ISBN: | 9780749479923 |
| Publisher: | Kogan Page |
| Publication: | May 3, 2017 |
| Imprint: | Kogan Page |
| Language: | English |
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. ***Selling Your Value Proposition***is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.
Featuring case studies and interviews with renowned business leaders and influencers, ***Selling Your Value Proposition***demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. ***Selling Your Value Proposition***is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.
Featuring case studies and interviews with renowned business leaders and influencers, ***Selling Your Value Proposition***demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
