Sell the Destination Not the Airplane

I want to reveal a secret I discovered that the Airline Industry, successful coaches, business owners, marketers and entrepreneurs etc have used to incur billions for themselves till today and what is the secret? They sell the DESTINATION AND NOT THEIR AIRCRAFT. What does this mean? What is the destination? What is the Airplane? what is the difference? How can you use this selling technique in your business and incur sales upon sales and have consistent loyal customers at your beacon? All are revealed in this book.
It is a selling technique that will help you sell over and over again. I can assure you, because it has to those who know this selling technique and it will do the same for you. So how does this work? The chapters in this book have all the answers. Enjoy