Selfish, Scared and Stupid

Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence

Business & Finance, Management & Leadership, Motivational
Cover of the book Selfish, Scared and Stupid by Kieran Flanagan, Dan Gregory, Wiley
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Author: Kieran Flanagan, Dan Gregory ISBN: 9780730312796
Publisher: Wiley Publication: August 15, 2014
Imprint: Wrightbooks Language: English
Author: Kieran Flanagan, Dan Gregory
ISBN: 9780730312796
Publisher: Wiley
Publication: August 15, 2014
Imprint: Wrightbooks
Language: English

Appealing to humans' basic instincts to increase influence, buy-in and results

Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.

This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.

  • Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail
  • Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures
  • Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action
  • Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist

This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Appealing to humans' basic instincts to increase influence, buy-in and results

Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.

This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.

This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.

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