Seasonal Marketing for Online Businesses

When we think of seasonal marketing, we typically think of Black Friday sales at the local mall, or January white sales at Macy’s. But for online business owners, seasonal marketing is just as important.

No matter what kind of business you operate – virtual assistant, affiliate marketing, information product marketing, or even retail sales – your business undoubtedly has seasonal ebb and flow. Learning to take advantage of the seasons, whether or not they follow the norm, is the key to maximizing your profits and your advertising dollar returns.

Regardless of your business model, seasonal marketing has a number of benefits, and if you're not taking advantage of the possibilities, you're truly missing the boat.

For example, retailers who have a good seasonal marketing plan never have to wonder about how they'll advertise their goods between October and December. They know. It's Christmas after all, and they know from years of experience and from the work of other retailers who came before them what works and what doesn't. No more guessing games.

The same goes for stores selling wedding gowns. They know where and how to market their products each April when the Bride Expo comes to town. It's done-for-you marketing.

Seasonal marketing techniques are also helpful at creating urgency in your market. Because any seasonal promotion is by definition limited in length, it's easier to entice buyers to spend money today rather than waiting to see if

the price goes down or if another option becomes available.

You can see this powerful technique in action on the day after Thanksgiving in the US. Customers line up in the dark hours before dawn to be first in line

for the fantastic sale prices at their favorite shop. They know time is limited, and they arrive with their wallets in hand ready to spend.

Wouldn't it be fabulous to have that kind of powerful technique available to your online business as well?

You do!

Another added benefit of seasonal marketing is the ability to "tag along" with other, bigger businesses. Your small shop can enjoy the benefits of being associated with larger promotions, simply by using similar techniques and strategies.

In this three-part eBook we're going to cover everything you need to know to put seasonal marketing to work in your online business. We'll start with defining exactly what seasonal marketing is – and is not. From there, we'll take a look at how to plan your seasonal marketing activities, and why planning ahead is critical to your success. Finally, we'll learn how to get your message out to the masses in time for your seasonal marketing to be a hit.

Ready? Let's get started!