Search Marketing Strategies

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Search Marketing Strategies by James Colborn, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: James Colborn ISBN: 9781136367137
Publisher: Taylor and Francis Publication: August 11, 2006
Imprint: Routledge Language: English
Author: James Colborn
ISBN: 9781136367137
Publisher: Taylor and Francis
Publication: August 11, 2006
Imprint: Routledge
Language: English

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

More books from Taylor and Francis

Cover of the book Routledge Revivals: The Letters and Private Papers of William Makepeace Thackeray, Volume I (1994) by James Colborn
Cover of the book Subcontracting Peace by James Colborn
Cover of the book Digital Literacies by James Colborn
Cover of the book Sondheim and Lapine's Into the Woods by James Colborn
Cover of the book The Science of Basketball by James Colborn
Cover of the book Britain and the Cyprus Crisis of 1974 by James Colborn
Cover of the book Fantasy/Animation by James Colborn
Cover of the book A Handbook of Business Transformation Management Methodology by James Colborn
Cover of the book Researching Local History by James Colborn
Cover of the book The Power of Teacher Leaders by James Colborn
Cover of the book Poetry and its Contexts in Eleventh-century Byzantium by James Colborn
Cover of the book Living with the Reality of Dissociative Identity Disorder by James Colborn
Cover of the book The Chinese Legal System by James Colborn
Cover of the book Sports Economics by James Colborn
Cover of the book Vital Memory and Affect by James Colborn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy