Sales Forecasting Management

A Demand Management Approach

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Sales Forecasting Management by John T. Mentzer, Dr. Mark A. Moon, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John T. Mentzer, Dr. Mark A. Moon ISBN: 9781452238395
Publisher: SAGE Publications Publication: November 23, 2004
Imprint: SAGE Publications, Inc Language: English
Author: John T. Mentzer, Dr. Mark A. Moon
ISBN: 9781452238395
Publisher: SAGE Publications
Publication: November 23, 2004
Imprint: SAGE Publications, Inc
Language: English

Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies' sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies' sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions.  

More books from SAGE Publications

Cover of the book Military Psychology by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Understanding Media Cultures by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Indian Youth and Electoral Politics by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Comparative Criminal Justice by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Working with Risk in Counselling and Psychotherapy by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Key Concepts in Tourism Research by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Key Concepts in Nursing and Healthcare Research by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Qualitative Data Analysis with ATLAS.ti by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Sport, Culture and Nation by John T. Mentzer, Dr. Mark A. Moon
Cover of the book An Indian Political Life by John T. Mentzer, Dr. Mark A. Moon
Cover of the book The Vital Drop by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Teach More -- Faster! by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Smart Discipline for the Classroom by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Communication, Language and Literacy from Birth to Five by John T. Mentzer, Dr. Mark A. Moon
Cover of the book Harm Reduction by John T. Mentzer, Dr. Mark A. Moon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy