Author: | John Connell, Phil McManus | ISBN: | 9781317060727 |
Publisher: | Taylor and Francis | Publication: | April 15, 2016 |
Imprint: | Routledge | Language: | English |
Author: | John Connell, Phil McManus |
ISBN: | 9781317060727 |
Publisher: | Taylor and Francis |
Publication: | April 15, 2016 |
Imprint: | Routledge |
Language: | English |
How, if possible, to re-populate declining rural and regional areas? Examining this crucial and complex issue in relation to Australia, this book explores how a particular organization, 'Country Week', has emerged and developed as one means of stimulating the repopulation of declining or stagnating areas. While this is a problem shared by many other developed countries in Europe and North America, Australia's 'Country Week' programme puts forward an innovative range of place-marketing strategies that challenge rural decline and urban migration and can offer new approaches which could be adopted more widely.
How, if possible, to re-populate declining rural and regional areas? Examining this crucial and complex issue in relation to Australia, this book explores how a particular organization, 'Country Week', has emerged and developed as one means of stimulating the repopulation of declining or stagnating areas. While this is a problem shared by many other developed countries in Europe and North America, Australia's 'Country Week' programme puts forward an innovative range of place-marketing strategies that challenge rural decline and urban migration and can offer new approaches which could be adopted more widely.