Riding the Roller Coaster

A History of the Chrysler Corporation

Nonfiction, Reference & Language, Transportation, Automotive, History, Domestic, Business & Finance, Industries & Professions, Industries
Cover of the book Riding the Roller Coaster by Charles K. Hyde, Wayne State University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Charles K. Hyde ISBN: 9780814337813
Publisher: Wayne State University Press Publication: February 1, 2003
Imprint: Wayne State University Press Language: English
Author: Charles K. Hyde
ISBN: 9780814337813
Publisher: Wayne State University Press
Publication: February 1, 2003
Imprint: Wayne State University Press
Language: English
From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three." The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three."
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three." The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three."

More books from Wayne State University Press

Cover of the book The Rifleman by Charles K. Hyde
Cover of the book United States District Court for the Eastern District of Michigan: People, Law, and Politics by Charles K. Hyde
Cover of the book The Politics of Genocide by Charles K. Hyde
Cover of the book Fairy Tale Review by Charles K. Hyde
Cover of the book A Sailor's Logbook by Charles K. Hyde
Cover of the book Bewitched by Charles K. Hyde
Cover of the book Appetites and Anxieties by Charles K. Hyde
Cover of the book Bernard Malamud by Charles K. Hyde
Cover of the book The Independent Orders of B'nai B'rith and True Sisters by Charles K. Hyde
Cover of the book The Long Winter Ends by Charles K. Hyde
Cover of the book A Beaver Tale by Charles K. Hyde
Cover of the book Storied Independent Automakers by Charles K. Hyde
Cover of the book Under Michigan by Charles K. Hyde
Cover of the book The Golden Underground by Charles K. Hyde
Cover of the book The Nazis' Last Victims by Charles K. Hyde
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy