Revenue Management

Hard-Core Tactics for Market Domination

Business & Finance, Finance & Investing, Corporate Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Revenue Management by Robert G. Cross, The Crown Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert G. Cross ISBN: 9780307788986
Publisher: The Crown Publishing Group Publication: April 27, 2011
Imprint: Crown Business Language: English
Author: Robert G. Cross
ISBN: 9780307788986
Publisher: The Crown Publishing Group
Publication: April 27, 2011
Imprint: Crown Business
Language: English

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.

Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.

Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.

Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.

Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

More books from The Crown Publishing Group

Cover of the book Ephesians by Robert G. Cross
Cover of the book Tears of the Sun by Robert G. Cross
Cover of the book TwentySomeone by Robert G. Cross
Cover of the book Find Your Extraordinary by Robert G. Cross
Cover of the book Spaghetti for the Soul by Robert G. Cross
Cover of the book The Ale Boy's Feast by Robert G. Cross
Cover of the book Things Not Seen by Robert G. Cross
Cover of the book Falling Up by Robert G. Cross
Cover of the book As the Tide Comes In by Robert G. Cross
Cover of the book Every Single Man's Battle by Robert G. Cross
Cover of the book Releasing the Rivers Within by Robert G. Cross
Cover of the book The Other 90% by Robert G. Cross
Cover of the book Seminary Boy by Robert G. Cross
Cover of the book The Presence of a Hidden God by Robert G. Cross
Cover of the book Our Lady of Guadalupe by Robert G. Cross
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy