Reaching Audiences

Distribution and Promotion of Alternative Moving Image

Nonfiction, Entertainment, Film, History & Criticism, Performing Arts, Science & Nature, Technology
Cover of the book Reaching Audiences by Julia Knight, Peter Thomas, Intellect Books Ltd
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Author: Julia Knight, Peter Thomas ISBN: 9781841506029
Publisher: Intellect Books Ltd Publication: May 27, 2014
Imprint: Intellect Language: English
Author: Julia Knight, Peter Thomas
ISBN: 9781841506029
Publisher: Intellect Books Ltd
Publication: May 27, 2014
Imprint: Intellect
Language: English

With a Foreword by Geoffrey Nowell-Smith From Hollywood blockbusters to artists’ film and video, distributors play a vitally important role in getting films in front of audiences. As the link between production and exhibition, their acquisition policies, promotional practices, and level of resources determine what is available, and so help shape the very nature of our film culture. Reaching Audiences is centrally concerned with the distribution practices that have been developed to counter Hollywood’s traditional dominance of the marketplace, and ensure audiences have access to a more diverse moving image culture. Through a series of case studies, the book tracks the inventive distribution and exhibition initiatives developed over the last 40 years by an array of small companies on the periphery of the beleaguered UK film industry. That their practices are now being replicated by a new generation of digital distributors demonstrates that, while the digital ‘revolution’ has rendered those practices far easier to undertake and hugely increased their scope, the key issues in securing a more diverse moving image culture are not technological. Although largely invisible to outsiders, the importance of distributors and distribution networks are widely recognized within the industry, and Reaching Audiences is a key contribution to our understanding of the role they both do and can play.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With a Foreword by Geoffrey Nowell-Smith From Hollywood blockbusters to artists’ film and video, distributors play a vitally important role in getting films in front of audiences. As the link between production and exhibition, their acquisition policies, promotional practices, and level of resources determine what is available, and so help shape the very nature of our film culture. Reaching Audiences is centrally concerned with the distribution practices that have been developed to counter Hollywood’s traditional dominance of the marketplace, and ensure audiences have access to a more diverse moving image culture. Through a series of case studies, the book tracks the inventive distribution and exhibition initiatives developed over the last 40 years by an array of small companies on the periphery of the beleaguered UK film industry. That their practices are now being replicated by a new generation of digital distributors demonstrates that, while the digital ‘revolution’ has rendered those practices far easier to undertake and hugely increased their scope, the key issues in securing a more diverse moving image culture are not technological. Although largely invisible to outsiders, the importance of distributors and distribution networks are widely recognized within the industry, and Reaching Audiences is a key contribution to our understanding of the role they both do and can play.

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