Quick Guide to Building and Protecting Your Brand

In this “Quick Guide” edition you will learn the important basic issues around trade mark requirements and use. For more extensive insights you are advised to purchase the entire book in either eBook or hard copy form. The entire book is titled "How to Create a Trade Mark, Protect it and Build your Brand" About Author Liam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create business ideas and turns them into reality. His unique skill is to see matters from a design, marketing and sales perspective. Coupled with his comprehensive understanding of intellectual property, Liam can generate a unique way of looking at existing or new business opportunities. He is a consultant expert to the European Commission Framework Programme and past president of the Society of Designers in Ireland.