Purpose: The Starting Point of Great Companies

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises, Management & Leadership, Planning & Forecasting
Cover of the book Purpose: The Starting Point of Great Companies by Nikos Mourkogiannis, St. Martin's Press
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Author: Nikos Mourkogiannis ISBN: 9781466887442
Publisher: St. Martin's Press Publication: December 16, 2014
Imprint: St. Martin's Press Language: English
Author: Nikos Mourkogiannis
ISBN: 9781466887442
Publisher: St. Martin's Press
Publication: December 16, 2014
Imprint: St. Martin's Press
Language: English

In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.

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In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.

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