Public Relations in China
Building and Defending your Brand in the PRC
Business & Finance, Economics, International Economics, Management & Leadership, Management
| Author: | D. Wolf | ISBN: | 9781137483812 |
| Publisher: | Palgrave Macmillan UK | Publication: | April 29, 2016 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | D. Wolf |
| ISBN: | 9781137483812 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | April 29, 2016 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
