Public Relations

A Managerial Perspective

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Public Relations by Dr Danny Moss, Barbara DeSanto, SAGE Publications
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Author: Dr Danny Moss, Barbara DeSanto ISBN: 9781446291245
Publisher: SAGE Publications Publication: December 15, 2011
Imprint: SAGE Publications Ltd Language: English
Author: Dr Danny Moss, Barbara DeSanto
ISBN: 9781446291245
Publisher: SAGE Publications
Publication: December 15, 2011
Imprint: SAGE Publications Ltd
Language: English

Electronic Inspection Copy available for instructors here

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness.

The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Electronic Inspection Copy available for instructors here

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness.

The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

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