#PRredefined

#PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference.

The first ebook in the series, #PRredefined Vol I, features new definitions for public relations, challenges much of what constitutes current PR theory, and provides insights and ideas to enable the profession to harness revolutions in neuroscience, psychology, technology, communications, brand thinking and complexity theory.

#PRredefined is creating an environment that fosters collaboration and thinking about new ways of working at a local level rather than being prescriptive in its direction.

Anyone wanting to contribute their ideas, insights or opinions can submit their views at the initiative’s online forum at www.prredefined.org