Principle Based Investing

A Sensible Guide to Investment Success

Principle Based Investing is the belief that principles must guide our long-term investment decisions and that predictions are useless, regardless of the source. Principles are the foundation of sensible investing. They are what allow us to ignore the day-to-day noise and emotional clatter that can jeopardize rational thinking and sound investment decision-making. In this sensible, well-reasoned book, Alan Skrainka draws on his many years as a successful investment manager to describe the process he has followed to help investors attain their specific objectives. These principles provide the guidance to enable investors to set a logical course, stay on course, and gain the advantages of a sound long-term investment program. Take these lessons to heart. They'll make your investment voyage easier and more successful. Clearly, the proof is in the principles.