POP!

Create the Perfect Pitch, Title, and Tagline for Anything

Business & Finance, Marketing & Sales, Multilevel, Human Resources & Personnel Management, Skills, Business Reference, Business Communication
Cover of the book POP! by Sam Horn, Penguin Publishing Group
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Author: Sam Horn ISBN: 9781101191200
Publisher: Penguin Publishing Group Publication: September 5, 2006
Imprint: TarcherPerigee Language: English
Author: Sam Horn
ISBN: 9781101191200
Publisher: Penguin Publishing Group
Publication: September 5, 2006
Imprint: TarcherPerigee
Language: English

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

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