Political Marketing: Theoretical and Strategic Foundations
Theoretical and Strategic Foundations
Nonfiction, Social & Cultural Studies, Political Science, Politics, City Planning & Urban Development
| Author: | Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman | ISBN: | 9781317462583 |
| Publisher: | Taylor and Francis | Publication: | January 28, 2015 |
| Imprint: | Routledge | Language: | English |
| Author: | Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman |
| ISBN: | 9781317462583 |
| Publisher: | Taylor and Francis |
| Publication: | January 28, 2015 |
| Imprint: | Routledge |
| Language: | English |
This is the first integrated theory-to-practice text on marketing's role in the political process. It
This is the first integrated theory-to-practice text on marketing's role in the political process. It
