Political Branding Strategies
Campaigning and Governing in Australian Politics
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | Lorann Downer | ISBN: | 9781137580290 |
| Publisher: | Palgrave Macmillan UK | Publication: | December 3, 2015 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Lorann Downer |
| ISBN: | 9781137580290 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | December 3, 2015 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
