| Author: | Brian Scott Sockin, Janet Grottalio | ISBN: | 9780446566124 |
| Publisher: | Grand Central Publishing | Publication: | December 19, 2009 |
| Imprint: | Grand Central Publishing | Language: | English |
| Author: | Brian Scott Sockin, Janet Grottalio |
| ISBN: | 9780446566124 |
| Publisher: | Grand Central Publishing |
| Publication: | December 19, 2009 |
| Imprint: | Grand Central Publishing |
| Language: | English |
Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.
Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.
