Persuasion in Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Persuasion in Advertising by John O'Shaugnessy, Nicholas O'Shaughnessy, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John O'Shaugnessy, Nicholas O'Shaughnessy ISBN: 9781134354092
Publisher: Taylor and Francis Publication: November 20, 2003
Imprint: Routledge Language: English
Author: John O'Shaugnessy, Nicholas O'Shaughnessy
ISBN: 9781134354092
Publisher: Taylor and Francis
Publication: November 20, 2003
Imprint: Routledge
Language: English

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

More books from Taylor and Francis

Cover of the book Economic Myths and the Mythology of Economics (Routledge Revivals) by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Dubai: Behind an Urban Spectacle by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book International Trade and Money by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Political Science in South Africa by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Reconciliation and Pedagogy by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Why Ireland Starved by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book The ADD Hyperactivity Handbook For Schools by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book The Archaeology of Human Ancestry by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Economic Tracts for the Times by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Damascus by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Combating Inequality by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Menopause, Me and You by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Working the Federal Budget by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Fighting for Rights by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Psychoanalytic Treatment in Adults by John O'Shaugnessy, Nicholas O'Shaughnessy
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy