Author: |
Harvey Gabor |
ISBN: |
9781626756168 |
Publisher: |
BookBaby |
Publication: |
May 1, 2013 |
Imprint: |
|
Language: |
English |
Author: |
Harvey Gabor |
ISBN: |
9781626756168 |
Publisher: |
BookBaby |
Publication: |
May 1, 2013 |
Imprint: |
|
Language: |
English |
My book encapsulates my 37 wonderful and sometimes torturous career in creating advertising at some of the top agencies in New York. I was privileged to work in the "Mad Men" golden years of the 60's when I believe the most creative advertising was done. My credo, as a creative director, is, "You've gota touch a nerve. Leave them crying, laughing or sad or inspired. Today with the invention of "Computer Generation" (which is a good thing) most creatives have been seduced by ZOOM, POW, SHAZAM. All of it is certainly exciting; it's just not memorable. I believe my book of short stories will touch that nerve. Mostly, I believe that my book has the most important ingredient of all. You won't forget it.
My book encapsulates my 37 wonderful and sometimes torturous career in creating advertising at some of the top agencies in New York. I was privileged to work in the "Mad Men" golden years of the 60's when I believe the most creative advertising was done. My credo, as a creative director, is, "You've gota touch a nerve. Leave them crying, laughing or sad or inspired. Today with the invention of "Computer Generation" (which is a good thing) most creatives have been seduced by ZOOM, POW, SHAZAM. All of it is certainly exciting; it's just not memorable. I believe my book of short stories will touch that nerve. Mostly, I believe that my book has the most important ingredient of all. You won't forget it.