Out of Nowhere
The Inside Story of How Nike Marketed the Culture of Running
Business & Finance, Business Reference, Infrastructure
| Author: | Geoff Hollister | ISBN: | 9781841265179 |
| Publisher: | Cardinal Publishers Group | Publication: | April 28, 2008 |
| Imprint: | Meyer Meyer Sport | Language: | English |
| Author: | Geoff Hollister |
| ISBN: | 9781841265179 |
| Publisher: | Cardinal Publishers Group |
| Publication: | April 28, 2008 |
| Imprint: | Meyer Meyer Sport |
| Language: | English |
This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. Out of Nowhere provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.
This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. Out of Nowhere provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.
