Organizational Design for Marketing Futures

Business & Finance, Management & Leadership, Management
Cover of the book Organizational Design for Marketing Futures by Roy Hayhurst, Gordon Wills, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Roy Hayhurst, Gordon Wills ISBN: 9781351250863
Publisher: Taylor and Francis Publication: April 17, 2018
Imprint: Routledge Language: English
Author: Roy Hayhurst, Gordon Wills
ISBN: 9781351250863
Publisher: Taylor and Francis
Publication: April 17, 2018
Imprint: Routledge
Language: English

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

More books from Taylor and Francis

Cover of the book Invoking Slavery in the Eighteenth-Century British Imagination by Roy Hayhurst, Gordon Wills
Cover of the book Using Computers in Archaeology by Roy Hayhurst, Gordon Wills
Cover of the book Philosophy Goes to the Movies by Roy Hayhurst, Gordon Wills
Cover of the book Information Systems Strategic Management by Roy Hayhurst, Gordon Wills
Cover of the book European Union Trade Politics and Development by Roy Hayhurst, Gordon Wills
Cover of the book Harrison Birtwistle: The Mask of Orpheus by Roy Hayhurst, Gordon Wills
Cover of the book Other Cultures by Roy Hayhurst, Gordon Wills
Cover of the book The Novels of Daniel Defoe, Part II vol 9 by Roy Hayhurst, Gordon Wills
Cover of the book Paul de Man by Roy Hayhurst, Gordon Wills
Cover of the book Woodrow Wilson by Roy Hayhurst, Gordon Wills
Cover of the book The Surface Effect by Roy Hayhurst, Gordon Wills
Cover of the book The Dysfluency Resource Book by Roy Hayhurst, Gordon Wills
Cover of the book A Pragmatist Philosophy of Democracy by Roy Hayhurst, Gordon Wills
Cover of the book Political Theory and the European Union by Roy Hayhurst, Gordon Wills
Cover of the book Biographical Research in Eastern Europe by Roy Hayhurst, Gordon Wills
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy