Organizational Design for Marketing Futures

Business & Finance, Management & Leadership, Management
Cover of the book Organizational Design for Marketing Futures by Roy Hayhurst, Gordon Wills, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Roy Hayhurst, Gordon Wills ISBN: 9781351250863
Publisher: Taylor and Francis Publication: April 17, 2018
Imprint: Routledge Language: English
Author: Roy Hayhurst, Gordon Wills
ISBN: 9781351250863
Publisher: Taylor and Francis
Publication: April 17, 2018
Imprint: Routledge
Language: English

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

More books from Taylor and Francis

Cover of the book Classroom Dynamics by Roy Hayhurst, Gordon Wills
Cover of the book Whiteness Fractured by Roy Hayhurst, Gordon Wills
Cover of the book Antifascism and Sociology by Roy Hayhurst, Gordon Wills
Cover of the book The PRINCE2 Practitioner by Roy Hayhurst, Gordon Wills
Cover of the book Industrial Relations by Roy Hayhurst, Gordon Wills
Cover of the book The Government and Misgovernment of London by Roy Hayhurst, Gordon Wills
Cover of the book Rejecting Refugees by Roy Hayhurst, Gordon Wills
Cover of the book Product Safety and Liability Law in Japan by Roy Hayhurst, Gordon Wills
Cover of the book European Agencies and Risk Governance in EU Financial Market Law by Roy Hayhurst, Gordon Wills
Cover of the book Handbook of Parenting by Roy Hayhurst, Gordon Wills
Cover of the book The Works of Charles Darwin: Vol 19: The Variation of Animals and Plants under Domestication (, 1875, Vol I) by Roy Hayhurst, Gordon Wills
Cover of the book Encyclopedia of Conflicts Since World War II by Roy Hayhurst, Gordon Wills
Cover of the book The Process of Highly Effective Coaching by Roy Hayhurst, Gordon Wills
Cover of the book Executive Functions and the Frontal Lobes by Roy Hayhurst, Gordon Wills
Cover of the book Destination Marketing by Roy Hayhurst, Gordon Wills
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy