Norman Bel Geddes

American Design Visionary

Nonfiction, Art & Architecture, General Art, Criticism, Graphic Art & Design, General Design
Cover of the book Norman Bel Geddes by Nicolas P. Maffei, Kjetil Fallan, Bloomsbury Publishing
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Author: Nicolas P. Maffei, Kjetil Fallan ISBN: 9781474284585
Publisher: Bloomsbury Publishing Publication: February 22, 2018
Imprint: Bloomsbury Academic Language: English
Author: Nicolas P. Maffei, Kjetil Fallan
ISBN: 9781474284585
Publisher: Bloomsbury Publishing
Publication: February 22, 2018
Imprint: Bloomsbury Academic
Language: English

Norman Bel Geddes has long been considered the 'founder' of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design.

Nicolas P. Maffei's magisterial biography draws on original material from the archive at the Harry Ransom Center, University of Texas at Austin, and places Bel Geddes' work within the fast-changing cultural and intellectual contexts of his time. Maffei shows how Bel Geddes' futuristic but pragmatic style – his notion of 'practical vision' – was central to his work, and highly influential on the professional practice of American industrial design in general.

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Norman Bel Geddes has long been considered the 'founder' of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design.

Nicolas P. Maffei's magisterial biography draws on original material from the archive at the Harry Ransom Center, University of Texas at Austin, and places Bel Geddes' work within the fast-changing cultural and intellectual contexts of his time. Maffei shows how Bel Geddes' futuristic but pragmatic style – his notion of 'practical vision' – was central to his work, and highly influential on the professional practice of American industrial design in general.

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