Niche Envy: Marketing Discrimination in the Digital Age

Business & Finance, Marketing & Sales
Cover of the book Niche Envy: Marketing Discrimination in the Digital Age by Joseph Turow, MIT Press
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Author: Joseph Turow ISBN: 9780262264969
Publisher: MIT Press Publication: October 11, 2006
Imprint: Language: English
Author: Joseph Turow
ISBN: 9780262264969
Publisher: MIT Press
Publication: October 11, 2006
Imprint:
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.

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