Newsjacking

How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Business & Finance
Cover of the book Newsjacking by David Meerman Scott, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Meerman Scott ISBN: 9781118252314
Publisher: Wiley Publication: November 7, 2011
Imprint: Wiley Language: English
Author: David Meerman Scott
ISBN: 9781118252314
Publisher: Wiley
Publication: November 7, 2011
Imprint: Wiley
Language: English

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.

The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business**.** It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.

In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.

Newsjacking will provide you with:

  • Tools that you can use to monitor the news
  • Case studies and examples that demonstrate how to strike at the right time
  • Information on how to make your content available online for journalists to find
  • The potential risks of newsjacking
  • Keys to developing the real-time mindset required to succeed with the strategies presented in the book

Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.

The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business**.** It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.

In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.

Newsjacking will provide you with:

Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.

More books from Wiley

Cover of the book Investment Legends by David Meerman Scott
Cover of the book Teaching Skills For Dummies by David Meerman Scott
Cover of the book A Said Dictionary by David Meerman Scott
Cover of the book A Companion to Lyndon B. Johnson by David Meerman Scott
Cover of the book Frontiers in Developmental Biology by David Meerman Scott
Cover of the book Cracking the Tech Career by David Meerman Scott
Cover of the book Alts Democratized by David Meerman Scott
Cover of the book The New One-Page Project Manager by David Meerman Scott
Cover of the book Female Sexual Offenders by David Meerman Scott
Cover of the book Process Control by David Meerman Scott
Cover of the book Get The Job You Want, Even When No One's Hiring by David Meerman Scott
Cover of the book Handbook of Experimental Phenomenology by David Meerman Scott
Cover of the book Commodities and Commodity Derivatives by David Meerman Scott
Cover of the book High-Throughput Analysis for Food Safety by David Meerman Scott
Cover of the book Customer Experience Management by David Meerman Scott
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy