Motoring the Future

VW and Toyota Vying for Pole Position

Business & Finance, Management & Leadership, Production & Operations Management, Economics, International Economics
Cover of the book Motoring the Future by Engelbert Wimmer, Palgrave Macmillan UK
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Author: Engelbert Wimmer ISBN: 9780230307810
Publisher: Palgrave Macmillan UK Publication: November 30, 2011
Imprint: Palgrave Macmillan Language: English
Author: Engelbert Wimmer
ISBN: 9780230307810
Publisher: Palgrave Macmillan UK
Publication: November 30, 2011
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

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The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

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