Money Making Marketing: Finding the people who need what you're selling and making sure they buy it.

We are living in the Great Age of Marketing. And this book — packed as it is with one helpful suggestion after another — will help you succeed in it. You’ll be able to use and profit from this resource for years.

You should be aware, however, that not everything you need is in these pages. To start with, you’ll find hardly a word in this book on marketing on the World Wide Web or via e- mail. That’s not because I don’t regard them as important. Quite the reverse. They are so important that I have dedicated separate volumes to each of these topics. I recommend them to you now.
WEB WEALTH explains “How to turn the World Wide Web into a cash hose for you and your business... whatever you’re selling.” E-MAIL EL DORADO provides “Everything you need to know to sell more of your products and services every day by e-mail without ever spamming anyone!” In the resources section at the conclusion of this book, you’ll find out how to get more information about both books, and many other useful items, too.

This volume also does not provide the motivation, determination, energy and commitment you need to succeed. These cannot come from me. They must be your essential contribution to the success of your marketing efforts.

Over the many years I have been working in marketing, I have had contact with literally tens of thousands of people. Virtually all have told me, some with an impressive drum roll of language, that they wish to be successful in marketing, for who does not know that in our era success in marketing is the surest way to garner more than your share of the good things of this earth?

Unfortunately, talk is not only cheap; it’s completely ineffectual unless and until it’s put into a client-centered plan fueled by your determination to improve the lives of others by making it abundantly clear to them just what kind of value and life-transforming advantages you can deliver to them.

Sadly, lots of marketers, while exceedingly liking the advantages that derive from a mastery of marketing, just cannot come to grips with the fact that marketing is a people business... a business where you must get “up close and personal” with thousands, even millions, of prospects. Some of these prospects are never going to like what you can deliver, no matter how splendid and valuable. Others, while being clear on the advantages, just won’t have the wherewithal to acquire them.

In any event, marketing is always a game about people... about identifying them, shaping what you’re selling to appeal to them, and then following up again and again until you make the sale... and then doing it all over again to make another sale!

Personally, I love the game and I thrill to the challenge. And I hope that when you finish this volume, you’ll not only come away with heightened skills and techniques, but with a determination to improve your lot in life by improving the lots of others, using marketing as your tool for doing so.

Thousands of people are now using this book, tens of thousands more are using my other marketing and business development books both to get ahead and transform the lives of people worldwide. Use this book conscientiously, and you’ll not just be better off yourself. You’ll make the world a better place, too, for, believe me, marketing can deliver that always satisfying result.

This book was used as the text for the Original Money Making Marketing Course!
The FIRST LIVE satellite marketing program!
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