Models of Scenario Building and Planning

Facing Uncertainty and Complexity

Business & Finance, Management & Leadership, Production & Operations Management, Management
Cover of the book Models of Scenario Building and Planning by A. Martelli, Palgrave Macmillan UK
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Author: A. Martelli ISBN: 9781137293503
Publisher: Palgrave Macmillan UK Publication: October 1, 2014
Imprint: Palgrave Macmillan Language: English
Author: A. Martelli
ISBN: 9781137293503
Publisher: Palgrave Macmillan UK
Publication: October 1, 2014
Imprint: Palgrave Macmillan
Language: English

Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.

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Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.

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