Mission-Based Marketing
Positioning Your Not-for-Profit in an Increasingly Competitive World
Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
| Author: | Peter C. Brinckerhoff | ISBN: | 9780470889862 |
| Publisher: | Wiley | Publication: | August 13, 2010 |
| Imprint: | Wiley | Language: | English |
| Author: | Peter C. Brinckerhoff |
| ISBN: | 9780470889862 |
| Publisher: | Wiley |
| Publication: | August 13, 2010 |
| Imprint: | Wiley |
| Language: | English |
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing
Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.
- Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising
- Goes beyond the hows and whys to include lots of hands-on advice and real-world examples
- Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development
Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing
Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.
- Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising
- Goes beyond the hows and whys to include lots of hands-on advice and real-world examples
- Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development
Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.
