Media Across Borders

Localising TV, Film and Video Games

Nonfiction, Reference & Language, Language Arts, Translating & Interpreting, Communication, Social & Cultural Studies, Social Science
Cover of the book Media Across Borders by , Taylor and Francis
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Author: ISBN: 9781317610786
Publisher: Taylor and Francis Publication: January 29, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781317610786
Publisher: Taylor and Francis
Publication: January 29, 2016
Imprint: Routledge
Language: English

What happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins’ Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international franchising, film remakes, TV format adaptation and video game localization. Drawing together insights from across the audiovisual sector, this volume provides a number of innovative models for interrogating the international flow of media. By paying specific attention to the diverse ways in which cultural products are adapted across markets, this collection offers important new perspectives and theoretical frameworks for studying localization processes in the audiovisual sector.

For further resources, please see the Media Across Borders group website (www.mediaacrossborders.com), which hosts a ‘localization’
bibliography; links to relevant companies, institutions and publications, as well as conference papers and workshop summaries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins’ Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international franchising, film remakes, TV format adaptation and video game localization. Drawing together insights from across the audiovisual sector, this volume provides a number of innovative models for interrogating the international flow of media. By paying specific attention to the diverse ways in which cultural products are adapted across markets, this collection offers important new perspectives and theoretical frameworks for studying localization processes in the audiovisual sector.

For further resources, please see the Media Across Borders group website (www.mediaacrossborders.com), which hosts a ‘localization’
bibliography; links to relevant companies, institutions and publications, as well as conference papers and workshop summaries.

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