Measured Excess

Status, Gender, and Consumer Nationalism in South Korea

Business & Finance, Economics, International Economics, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Measured Excess by Laura Nelson, Columbia University Press
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Author: Laura Nelson ISBN: 9780231505871
Publisher: Columbia University Press Publication: December 6, 2000
Imprint: Columbia University Press Language: English
Author: Laura Nelson
ISBN: 9780231505871
Publisher: Columbia University Press
Publication: December 6, 2000
Imprint: Columbia University Press
Language: English

This insightful analysis of the ways in which South Korean economic development strategies have reshaped the country's national identity gives specific attention to the manner in which women, as the primary agents of consumption, have been affected by this transformation. Past scholarship on the culture of nationalism has largely focused on the ways in which institutions utilize memory and "history" to construct national identity. In a provocative departure, Laura C. Nelson challenges these assumptions with regard to South Korea, arguing that its identity has been as much tied to notions of the future as rooted in a recollection of the past.

Following a backlash against consumerism in the late 1980s, the government spearheaded a program of frugality that eschewed imported goods and foreign travel in order to strengthen South Korea's national identity. Consumption—with its focus on immediate gratification—threatened the state's future-oriented discourse of national unity. In response to this perceived danger, Nelson asserts, the government cast women as the group whose "excessive desires" for material goods were endangering the nation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This insightful analysis of the ways in which South Korean economic development strategies have reshaped the country's national identity gives specific attention to the manner in which women, as the primary agents of consumption, have been affected by this transformation. Past scholarship on the culture of nationalism has largely focused on the ways in which institutions utilize memory and "history" to construct national identity. In a provocative departure, Laura C. Nelson challenges these assumptions with regard to South Korea, arguing that its identity has been as much tied to notions of the future as rooted in a recollection of the past.

Following a backlash against consumerism in the late 1980s, the government spearheaded a program of frugality that eschewed imported goods and foreign travel in order to strengthen South Korea's national identity. Consumption—with its focus on immediate gratification—threatened the state's future-oriented discourse of national unity. In response to this perceived danger, Nelson asserts, the government cast women as the group whose "excessive desires" for material goods were endangering the nation.

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