Mastering Type
The Essential Guide to Typography for Print and Web Design
Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Typography, General Design, Computers, Internet, Web Development, Web Site Design
| Author: | Denise Bosler | ISBN: | 9781440313714 |
| Publisher: | Adams Media | Publication: | May 16, 2012 |
| Imprint: | HOW Books | Language: | English |
| Author: | Denise Bosler |
| ISBN: | 9781440313714 |
| Publisher: | Adams Media |
| Publication: | May 16, 2012 |
| Imprint: | HOW Books |
| Language: | English |
Good Design, Down to the Letter
Packages on store shelves, posters on building walls, pages of a website-all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication-in whatever form it takes.
By breaking down the study of type into a systematic progression of relationships-letter, word, sentence, paragraph, page and screen-award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels.
Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.
Good Design, Down to the Letter
Packages on store shelves, posters on building walls, pages of a website-all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication-in whatever form it takes.
By breaking down the study of type into a systematic progression of relationships-letter, word, sentence, paragraph, page and screen-award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels.
Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.
