Marketing Your City, U.S.A.

A Guide to Developing a Strategic Tourism Marketing Plan

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Marketing Your City, U.S.A. by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt ISBN: 9781136381874
Publisher: Taylor and Francis Publication: October 12, 2012
Imprint: Routledge Language: English
Author: Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
ISBN: 9781136381874
Publisher: Taylor and Francis
Publication: October 12, 2012
Imprint: Routledge
Language: English

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism.

In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include:

  • how to enhance your city’s overall environment
  • how to broaden your city’s economic base while providing for new revenues
  • how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays
  • how to effectively market your city’s resources for tourism
  • how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism.

In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include:

More books from Taylor and Francis

Cover of the book Managerial Economics of Non-Profit Organizations by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book International Perspectives in Feminist Ecocriticism by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book Connecting Flights by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book Diana Wynne Jones by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book Growth and Decline in the Anglican Communion by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book Stress Management by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book Stalin's Ocean-going Fleet: Soviet by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book Handbook of Self-Help Therapies by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book Framing Crime by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book A Hundred Years of Phenomenology by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book Cloaked in Virtue by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book Athens, Attica and the Megarid by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book Crimes of Globalization by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book World Cinemas, Transnational Perspectives by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
Cover of the book Self-Determination in the Post-9/11 Era by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy