Marketing to the Ageing Consumer

The Secrets to Building an Age-Friendly Business

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Marketing to the Ageing Consumer by D. Stroud, K. Walker, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: D. Stroud, K. Walker ISBN: 9780230378209
Publisher: Palgrave Macmillan UK Publication: December 14, 2012
Imprint: Palgrave Macmillan Language: English
Author: D. Stroud, K. Walker
ISBN: 9780230378209
Publisher: Palgrave Macmillan UK
Publication: December 14, 2012
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

More books from Palgrave Macmillan UK

Cover of the book Transnational Gas Markets and Euro-Russian Energy Relations by D. Stroud, K. Walker
Cover of the book Empathy by D. Stroud, K. Walker
Cover of the book European Integration, Processes of Change and the National Experience by D. Stroud, K. Walker
Cover of the book Power, Politics and Confrontation in Eurasia by D. Stroud, K. Walker
Cover of the book Cooperatives and Socialism by D. Stroud, K. Walker
Cover of the book Personality and Well-being Across the Life-Span by D. Stroud, K. Walker
Cover of the book Treating Child Sexual Abuse in Family, Group and Clinical Settings by D. Stroud, K. Walker
Cover of the book Luxury Online by D. Stroud, K. Walker
Cover of the book European Bank Restructuring During the Global Financial Crisis by D. Stroud, K. Walker
Cover of the book The Seduction of the Female Body by D. Stroud, K. Walker
Cover of the book The Rise of Multinationals from Emerging Economies by D. Stroud, K. Walker
Cover of the book Genre-based Automated Writing Evaluation for L2 Research Writing by D. Stroud, K. Walker
Cover of the book Program Management of Technology Endeavours by D. Stroud, K. Walker
Cover of the book Football Brands by D. Stroud, K. Walker
Cover of the book Egalitarian Rights Recognition by D. Stroud, K. Walker
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy