Marketing the Professional Services Firm

Applying the Principles and the Science of Marketing to the Professions

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Marketing the Professional Services Firm by Laurie Young, Wiley
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Author: Laurie Young ISBN: 9781119995425
Publisher: Wiley Publication: March 11, 2010
Imprint: Wiley Language: English
Author: Laurie Young
ISBN: 9781119995425
Publisher: Wiley
Publication: March 11, 2010
Imprint: Wiley
Language: English

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

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