Marketing Research with SAS Enterprise Guide

Business & Finance, Management & Leadership, Management
Cover of the book Marketing Research with SAS Enterprise Guide by Kristof Coussement, Nathalie Demoulin, Taylor and Francis
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Author: Kristof Coussement, Nathalie Demoulin ISBN: 9781351919722
Publisher: Taylor and Francis Publication: March 2, 2017
Imprint: Routledge Language: English
Author: Kristof Coussement, Nathalie Demoulin
ISBN: 9781351919722
Publisher: Taylor and Francis
Publication: March 2, 2017
Imprint: Routledge
Language: English

Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems. SAS ® offers a stand-alone marketing research tool by means of the SAS® OnDemand Enterprise Guide solution for academics and business professionals. This straightforward, pragmatic reference manual will help: -

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems. SAS ® offers a stand-alone marketing research tool by means of the SAS® OnDemand Enterprise Guide solution for academics and business professionals. This straightforward, pragmatic reference manual will help: -

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