Marketing Management in Asia.

Business & Finance, Marketing & Sales, International, Research, Multilevel
Cover of the book Marketing Management in Asia. by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136303814
Publisher: Taylor and Francis Publication: January 4, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136303814
Publisher: Taylor and Francis
Publication: January 4, 2013
Imprint: Routledge
Language: English

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit.

Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit.

Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

More books from Taylor and Francis

Cover of the book The Choreography of Modernism in France by
Cover of the book The Legacies of Caribbean Radical Politics by
Cover of the book Making Research Relevant by
Cover of the book Africa in Crisis by
Cover of the book The Gulf War of 1991 Reconsidered by
Cover of the book Primitive Experiences of Loss by
Cover of the book Modern Africa by
Cover of the book The Routledge Handbook of Asian American Studies by
Cover of the book Cricket and the Law by
Cover of the book Philosophy, Psychoanalysis and the Origins of Meaning by
Cover of the book Meeting the Needs of Your Most Able Pupils: Geography by
Cover of the book Feminist Thought, Student Economy Edition by
Cover of the book Security Blurs by
Cover of the book Emergent Writing Methodologies in Feminist Studies by
Cover of the book The Professions, State and the Market by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy