Marketing Greatest Hits Volume 2
Another Masterclass in Modern Marketing Ideas
Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
| Author: | Kevin Duncan | ISBN: | 9781408175736 |
| Publisher: | Bloomsbury Publishing | Publication: | April 12, 2012 |
| Imprint: | A&C Black Business Information and Development | Language: | English |
| Author: | Kevin Duncan |
| ISBN: | 9781408175736 |
| Publisher: | Bloomsbury Publishing |
| Publication: | April 12, 2012 |
| Imprint: | A&C Black Business Information and Development |
| Language: | English |
Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.
As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick.
40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.
Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.
As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick.
40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.
