Marketing Cultural and Heritage Tourism
A World of Opportunity
Nonfiction, Social & Cultural Studies, Social Science, Archaeology
| Author: | Rosemary Rice McCormick | ISBN: | 9781315424835 |
| Publisher: | Taylor and Francis | Publication: | December 5, 2016 |
| Imprint: | Routledge | Language: | English |
| Author: | Rosemary Rice McCormick |
| ISBN: | 9781315424835 |
| Publisher: | Taylor and Francis |
| Publication: | December 5, 2016 |
| Imprint: | Routledge |
| Language: | English |
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
