Marketing Chronicles

A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras

Business & Finance, Marketing & Sales, Research
Cover of the book Marketing Chronicles by Nimish V. Dwivedi, Notion Press
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Author: Nimish V. Dwivedi ISBN: 9781947949164
Publisher: Notion Press Publication: June 1, 2018
Imprint: Notion Press Language: English
Author: Nimish V. Dwivedi
ISBN: 9781947949164
Publisher: Notion Press
Publication: June 1, 2018
Imprint: Notion Press
Language: English

“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”

Bharat Puri, Managing Director, Pidilite Industries.

“Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.”

Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran

• From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.

• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.

• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”

Bharat Puri, Managing Director, Pidilite Industries.

“Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.”

Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran

• From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.

• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.

• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.

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